Wie schaffen Sie eine starke Vision und ein Leitbild für Ihre Branche? (2024)

During my workshops, I used to ask the participants, what if you had 50,000 dollars, a space for one year for free, no restrictions, no food to cook or dishes or laundry to do, and your family tells you, "Go live your dream"; then which project will you start, and how will you explain it to anyone who asks? The requirement is that your statements must be:Written without hesitation by hand-Limitless -Assume no hurdles-Make you jump from your chair in disbelief -Give you goosebumps each time you read or speak it-Make you feel as if you have already lost timeThen, you have a Vision Statement that you are married to in the industry you want.

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In this day and age when the world and business plans around us are changing faster than we can fathom, it is important to have a strong internal locus to define your space in the domain / industry that you operate in.

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You need to define your industry AND you need to define who your company IS within the industry. Where do you stand relevant to the industry as a whole and your competition. Is where you stand where you want to be? Have you created actions steps that help steer the ship in the direction you want to go?

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Vision, simply put, can be the guiding light to how you envisage the industry to evolve in future. Just like North Star can guide you in any terrain, Vision guides you through varying situation and business cycles.

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Recognize that your vision is not static; it should evolve alongside changes in your industry and the world. Regularly revisit and reassess your vision statement to ensure it remains relevant and aligned with emerging trends and opportunities.

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Create a vision that can be applied to anything you do or create. What is your overall goal. What can each part of the process accomplish. What is the true driver behind the company and product. Go big! 🚀

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A company mission is really two different things combined. The first is an explanation as to why this thing even exists, what is it's purpose. The second is what is the company doing, and going to do, to achieve its vision.

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Ensure your mission statement places a strong emphasis on customer-centricity. Highlight how your organization's actions and strategies are driven by a deep understanding of customer needs and desires.

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From my years in the edtech space, I've learned that a mission is the roadmap to your vision. It's the 'how' to your 'why'. Think about what you offer, how you make a difference, and your approach to serving your customers. It's essential to keep it grounded, direct, and aligned with what you do best. Look at Spotify, they've got it right with their mission: "to unlock the potential of human creativity... allowing artists to thrive and fans to be inspired". It's concise yet powerful.

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In addition to the SMART criteria I ask my clients to check that their statements feel interesting and empowering. Reading your statement should motivate you get out there and make a difference.

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Start sharing your vision and mission with trusted people outside of your company. Do they understand what you're working toward? Do they feel confused or is it easily understood?Do your mission and vision give you space to grow? If you'll achieve your vision within five years, is it big and inspiring enough?

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Communicating your vision and mission to both external as well as internal stakeholders is very important as unless everyone is aligned to these, magic doesn’t happen. Also just like anything we learn and internalize in our life, reiteration of vision and mission is the key to alignment, some will align faster than others but a constant reiteration is an absolute necessity.

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There's not much point in developing a clear vision and mission if it isn't communicated and used. The entire point is to create something that a team can understand, believe in, align and execute with. I am less of a believer in the need to communicate these key statements to customers, the customer doesn't really need to know your mission, they need to experience the result of your mission. Think of the major brands of electronics you use, the car you drive and the airline you fly with. Do you know what any of those companies mission statements are? Likely not, but they do and you the customer are experiencing the output of that vision.

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Here are some powerful examples:Amazon:•Mission: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”Apple:•Mission: “To bring the best user experience to its customers through its innovative hardware, software, and services.”Google:•Mission: “To organize the world’s information and make it universally accessible and useful.”Microsoft:•Mission: “To empower every person and every organization on the planet to achieve more.”Facebook (Meta):•Vision: “To give people the power to build community and bring the world closer together.”

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I find mission and vision statements to be short, memorable and completely unambiguous. Some excellent points have been raised in this article and I would like to add the mission statement for Dhaka TV to illustrate the points I mentioned. It is simply "To become the Al-Jazeera of South-east Asia within the first five years of operation." Can't get more specific and to the point than that and it follows SMART guidelines to the tee.

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